Traffic or Community?

What do you prefer?

Do you want lots of traffic – with a little bit of loyal commentators – or little less traffic – with a  lot more of loyal commentators (I mean an active community).

If you ask me, I would choose the second one – lot less traffic with lot more of loyal commentators or an active community.

I got this inspiration to write this post when I was reading and looking for blogs to guest post on.

I wanted to get traffic and subscribers for this blog, so I was looking at some of the popular blogs and medium sized blogs that I know. I was going over each site and eliminated some of them based on off-topic, inactivity etc. When I usually guest blog, I look at sites that get a lot of comments- feedback, I mean the one with an active community – we will talk more about that on a guest post coming up this friday @ Probloggingsuccess.

Now, I don’t mean the number of commentators. I mean the number of people who are actually involved in the discussion (for a 70 comments average blog that is about 20-30). Only a few of your actual commentators will be loyal to your blog. And that’s what I look at.

Now, let me tell you why you should prefer community over traffic:

Community or Traffic?

First of, let me tell you something: this depends upon what you are trying to do. If you running an online business, having more traffic is the key. Or if you are running a blog oriented business (Affiliate marketing, product reviews etc), it is better to have an active community.

Let me tell you why:

  • When you post an article for an active community, you are more likely to get more feedback and other benefits from it
  • You will be able to make more money by affiliate marketing at an active community. Now, many of you guys might disagree with me. Unless you have a really targeted list, which is hard and kind of impossible, since tastes/situations and scenarios are different for each subscriber. An active community is where people care about your blog and yourself. They are more likely to listen to you than a non-active community. So, hence you can make more money through blogging at an active community.
  • I blog because I like it. I am passionate about it – it is my hobby. Getting feedback from an active community motivates me to blog more and better. Do you blog for fun?
  • It takes more time and effort to build an active community (compared to this, driving traffic to your blog is an easy job). And I like it. I like doing something challenging. Because trying (and perhaps) winning the challenge increase my motivation, enjoyment and confidence with blogging. How about you?
  • Why do you write? I write for my readers and for my enjoyment of helping others and getting feedback from them. If you enjoy that, then building an active community will be a good thing to do.

The Key

Do you prefer Traffic or an Active Community? Why? Let know of your awesome thoughts about building a good community and driving traffic. I know that many of you might disagree with me (and I am happy about that). Just tell me your thoughts. Thanks!