How many Social media accounts do you have?
Where all do you have it?
I have seen both bloggers single and multiple social media accounts. And I am just curious: Where should we put our most effort? Which social media sites should we focus on – when building our business and brand?
In this blog post, we will talk about where – which sites – you should put your most energy and effort into.
How Many Social Media Accounts?
Having social media accounts is important for marketing your content and gaining more exposure for your brand/blog/business.
For instance: One of my friends at College gets his most clients via Social media -Twitter, Facebook and LinkedIn.
Before I move further on, let me make it clear: I am not talking about having multiple IDs in a single site. I am talking about having single ID per site.
But, how many sites do you need to invest your time in?
Should you invest your time in Popular Social Media Sites like Twitter, Facebook, Google Plus and LinkedIn? Or should you go for local ones?
Well, it depends…
It depends upon your business. If you are doing business offline (and if you think your business has enough relevance in your area, then sure invest a little more time into working with local social media sites.
Or else, go popular 😀
But, there are many popular social media sites out there. Which one should you focus on?
Well, that’s my question too. Which one should you focus on? Let’s take a look:
Pros – Local Social Media Sites
- Easier for you to network with and do business (since they are in your area).
- If you can prove your business to be successful in your area, then it will be easier for you to take to the next level. Networking with local tweeps will help you (if your business has enough relevance in your area). For instance: If you are trying to sell luxury items to a rural town. It won’t work.
- Not a lot of Competition
Cons – Local Social Media Sites
- Not a lot of clients – Well, this depends upon your business.
- Not a lot of exposure – When you talk about local social media sites, they are local.
Pros – Popular Social Media Sites
- Lot of Exposure
- Lots of Clients
Cons – Popular Social Media Accounts
- Lot of Competition (It will be hard to compete when you are doing business across the world, but you can).
- Takes lot more time and effort to get your business noticed
These social media accounts really take up a lot of time. Don’t you agree? Moreover, we need to decide on which sites we should put our energy into. We can’t just work on all sites, can we?
Which Sites Do You Put Your Energy Into?
Well, if I were you: I would experiment and do some research. Yes, experiment what works out for your business. Which social media site gets you more business(Ask your customers who referred them; use analytics to track your website online!)? Focus more of your energy into those sites. Also do some research to find out where your competitors are standing and what you need to do about it.
As a blogger, I would recommend you to spend more time on Twitter and Google Plus (and also put effort into LinkedIn). Don’t worry much about Facebook. If you look online, you will see most bloggers (doing their blog work) on Twitter and Google Plus. So, put a lot more effort into those sites than others. Build your community outside your blog. Network and Just keep everything simple and awesome.
And Don’t worry 😉
Thanks for listening tweeps! Let me know of your comments 😀